Mission Statement

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Geechi ,     

A rooted fashion brand illustrating history tomorrow. Our opulent threads advocate for boldly individual styles.

 

Background

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The brand is a culmination of "Geechi", deriving from the Gullah people, who are descendants of African griots and leaders. Rooted in inherent sentiment, the heroic influence of "Vigilantes" incite the crusade against injustices and securing self-identity. Presently, many are completely devoid of their own identity which leaves one blindly cloning the next. Geechi Vigilantes are advocates for all embracing personal research to nurture their own individual style; applying discoveries to each moment and ultimately cultivating the Culture.