Mission Statement

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Geechi ,     

A rooted fashion brand illustrating history's tomorrow. Our bold threads advocate for individualizing one's style.

 

Background

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The brand is a culmination of "Geechi", deriving from the Gullah people, who are descendants of African griots and leaders. Rooted in inherent sentiment, the heroic influence of "Vigilantes" crusades for one's self-identity. Presently, many are completely devoid of their own identity which leaves one blindly cloning the next. Geechi Vigilantes are advocates for all embracing personal research to nurture their own individual style; applying discoveries to each moment and ultimately cultivating the Culture.